Foxtale Skincare: Changing the Face of Beauty in India with High-Performance Natural Solutions
IndiaOff Team About Foxtale Skincare Price List & Reviews: Romita Mazumdar, who used to work as an investment banker and venture capitalist, started Foxtale in 2021 as an Indian direct-to-consumer (D2C) skin care brand. The brand's main goal is to meet the wide range of needs of Indian customers by offering high-performance, all-natural skin care products. Mazumdar got the idea for Foxtale from talking to more than 3,000 women to find out what skin problems they were having. This led to the creation of products that solve specific skin problems.
Foxtale Skincare Price and Product Range
Foxtale sells many skin care items, such as moisturizers, sunscreens, masks, cleansers, toners, serums, and body care items. The brand stresses using active ingredients and skin health boosters that are certified by the EU and staying away from known allergens to make sure the products are safe and work well. Their products are made to work with more than 350 different skin types, giving you personalized skin care solutions.
Here are some of their best-selling items and how much they cost in India:
Serum with Vitamin C
15% L-ascorbic acid to make skin bright and even-toned. It costs ₹595 for 30 ml.
Hydrating Moisturizer with Ceramide
Provides all-day hydration. Price: ₹445 for 50 ml.
SPF 50 Glow Sunscreen
Offers bright and protected skin with Vitamin C and Niacinamide. Price: ₹495 for 50 ml.
Hydrating Face Wash
Doubles as a makeup remover. Price: ₹345 for 100 ml.
Overnight Glow Mask
Provides a salon-like brightening facial overnight. Price: ₹595 for 30 ml.
At the moment, Foxtale only does business in India and doesn't have a presence in the US. Customers can buy their products on their official website as well as on major online stores like Amazon, Flipkart, Myntra, and Nykaa. Foxtale has also grown its offline presence. It is now sold in over 1,050 stores and 50 modern trade chains, such as Health & Glow and Dabur NewU, in 12 Indian cities, such as Delhi, Mumbai, Kolkata, Jaipur, Ahmedabad, and Baroda.
Customer Reviews and Feedback
Users have given Foxtale good feedback, and the company has a retention rate of over 50%, which means that customers are happy and buy from them again. Their most popular items, like the Vitamin C Serum, Hydrating Moisturizer, and Overnight Glow Mask, have been very well received; 40% of customers buy them again every month. source
Funding and Financial Growth
Foxtale has gotten a lot of money to help it grow since it first started. Panthera Growth Partners led a venture round that gave the company $14 million in March 2024. This brought the total amount of money it had raised to $19.2 million over three rounds.
Financially, Foxtale made ₹13.8 crore in FY23, which is a big jump from FY22's ₹20 lakh in operating revenue. However, the business had a loss of ₹18.49 crore in FY23, up from a loss of ₹2.48 crore in FY22. This was because it spent money on growth and new products.
Competitors in the Market
Foxtale works in India's direct-to-consumer (D2C) beauty and skin care market, which is very competitive. Notable competitors include
- Nykaa: A leading beauty and wellness e-commerce platform offering a wide range of products.
- Purplle: An online beauty and personal care platform with a diverse product portfolio.
- Mamaearth: A brand focusing on natural and toxin-free skincare and baby care products.
- Plum: A vegan beauty brand offering skincare, haircare, and makeup products.
- WOW Skin Science: A brand known for its natural and organic beauty and wellness products.
- MyGlamm (The Good Glamm Group): A beauty brand offering a range of makeup and skincare products.
Each of these competitors has a strong presence in the Indian market, with a wide range of products to meet the needs of different customers. Foxtale stands out because it focuses on high-performance, all-natural skin care solutions that are made to fit the needs of Indian customers and is dedicated to making sure its products work and are safe.
Future Plans
In the next five years, Foxtale wants to grow into a ₹1,000 crore brand with a 20% EBITDA margin. The business wants to improve brand recognition by adding more products, exploring new categories, and stepping up its marketing. To improve its offline presence, Foxtale is also thinking about opening 1-2 kiosks that are 500 to 600 square feet each in the next two to three months.
In the next five years, Foxtale wants to grow into a ₹1,000 crore brand with a 20% EBITDA margin. The business wants to improve brand recognition by adding more products, exploring new categories, and stepping up its marketing. To improve its offline presence, Foxtale is also thinking about opening 1-2 kiosks that are 500 to 600 square feet each in the next two to three months.
